Instacart has announced that Phoenix, Arizona-based Sprouts Farmers Market is leveraging Carrot Ads to power its new retail media network. Carrot Ads helps retailers establish and grow retail media networks on their websites and apps.
In addition to allowing brands to increase the reach of their Instacart Ads campaigns to include the Sprouts e-commerce experience, brand partners can target specific ad campaigns to consumers solely on the Sprouts’ e-commerce experience leveraging Instacart Ads technology.
Califia Farms, General Mills, Primal Kitchen and Siete Family Foods are using Carrot Ads to reach, inspire and connect in a variety of ways with consumers shopping Sprouts’ e-commerce experience.
“At Sprouts, we are committed to serving our health-enthusiast customers, and are excited to offer new ways to connect them with our innovative and distinctive brand partners,” said Nick Konat, president and COO.
“By leveraging Instacart’s ad technology, we are enabling this connection – and giving our brand partners even more ways to grow with us and our customers. We’re proud of our partnership with Instacart for continuing to find ways to bring our great brands, customers, and products together.”
Instacart and Sprouts are giving brands a new opportunity by:
- Enabling ad targeting on retailer’s owned and operated sites: Advertisers can now target and optimize dedicated online campaigns specifically on the Sprouts e-commerce experience, powered by Carrot Ads.
- Maximizing reach and exposure: Brand partners are running Instacart Ad campaigns across more than 1,100 retail banners. With the announcement, brands automatically benefit by increasing the reach of their Instacart Ads campaigns to include Sprouts e-commerce experience, maximizing exposure and engaging relevant audiences shopping for their products.
- Unlocking new opportunities for emerging brands: With Carrot Ads, emerging brands can invest in the consumers shopping Sprouts, helping grow awareness and inspiring trial as they browse online.
Sprouts and Instacart have partnered since 2018, when they launched same-day delivery. The companies have since launched curbside pickup at nearly all stores, EBT SNAP payments, virtual convenience and alcohol delivery and pickup in select states. The Sprouts website and app are powered by the Instacart Platform.
Carrot Ads is part of the platform that makes the technologies available on retailer’s own websites. Carrot Ads extends its ad technology and sales capabilities to help retailers build and grow their own retail media networks.
For more information about Carrot Ads and Instacart platform, visit instacart.com/company/platform.