Home » BelleHarvest Acquires Valley View Co.
Midwest Produce News

BelleHarvest Acquires Valley View Co.


Last updated on May 8th, 2023 at 05:09 pm

Belding, Michigan-based BelleHarvest has acquired Valley View Co., an acquisition that increases its overall growing and storage capacity by 20 percent, providing the company with a greater ability to expand its varietal mix and enhance overall quality for the end consumer.

The deal brings increased acreage, packing house operations and storage capacity to the BelleHarvest organization. As a result, the company will have access to varieties, such as Honeycrisp, Gala, EverCrisp and SweeTango, alongside traditional varieties.

“BelleHarvest is a leader in the Michigan apple industry,” said Casey Jarrard, VP of sales and marketing at BelleHarvest.

“With the increased volume and quality, we can better serve our existing and potential customer base to showcase the powerhouse Michigan apples has to offer. A customer-centric model is at the core of BelleHarvest’s business strategy, aligning our goals and objectives with those of our customers. We aim to conduct business with integrity, open communication, and a commitment to providing superior service and quality products that exceed customer expectations.” 

CEO Milt Fuehrer said, “At BelleHarvest, we have a strong leadership team that is continuously innovating and working diligently towards the future of our company. We are excited about the future growth potential this acquisition brings and look forward to expanding our operations in the years to come. 

BelleHarvest is one of Michigan’s oldest grower-owned distributors of fresh apples. The company, established in 1957, is founded on building partnerships and offering consistent apples year after year, while staying rooted within the local community. BelleHarvest partners with growers throughout Michigan to project future flavor trends and maximize productivity while maintaining its standards.

In 2021, BelleHarvest acquired Michigan Fresh Marketing, a company specializing in Michigan-grown fruits and vegetables, with a large network of grower partners. As a result, the acquisition added a year-round national and locally-grown vegetable program and a diverse sales organization.

To learn more about BelleHarvest, visit belleharvest.com.

Featured Photos

Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
Share via
Copy link
Powered by Social Snap