The Save Mart Companies is broadening its digital footprint by launching a retail media network with an expanded strategic partnership with Swiftly, a retail technology company that delivers omnichannel tools for enterprise retailers.
The deepened partnership will accelerate and enhance The Save Mart Companies’ CPG relationships, creating advertising opportunities for supplier partners and benefiting shoppers with the launch of new, fully integrated Save Mart, Lucky and FoodMaxx websites.
The new websites provide advertisers and brands with an enhanced ability to target more customers and provide them with the value, personalization and the omnichannel experience they are looking for to drive more sales and units. This agreement is an extension of TSMC’s iOS and Android mobile apps.
“The Save Mart Companies’ digital transformation journey is foundational to the company’s growth plan, including omnichannel engagement, loyalty, and efficiency,” said Tamara Pattison, SVP and chief digital officer.
“Not only can we provide our CPG partners greater opportunities to expand their digital relationships with our growing customer base, but we can also enable them to drive greater performance and growth with improved targeting and measurement capabilities.”
According to recent Swiftly data, nearly 83 percent of consumers rely on some form of digital coupon, rewards app or loyalty program to help offset higher costs due to rising inflation and other economic challenges. In addition, more than 85 percent of consumers prefer interacting with brands using digital and physical channels.
“This partnership expansion marks a significant milestone as we continue to provide a dynamic digital experience while also enhancing capabilities for our retail and CPG partners to digitally connect with customers in a more personalized and efficient manner,” said Sean Turner, co-founder and CTO of Swiftly.
“The addition of website tools combined with the in-app experience allows TSMC to provide a more consistent and connected digital experience to their customers while increasing reach, engagement and loyalty.”
The new Save Mart, Lucky and FoodMaxx websites will launch with the following features and expanded capabilities: coupon clipping, retail media placements, loyalty/rewards experience, product browsing, weekly ads, sign-in and store locator, app carousel, run of site and run of category.
The Save Mart Companies is a California-based grocer that operates about 200 stores under the banners of Save Mart, Lucky and FoodMaxx in California and western Nevada. For more information on the company, visit TheSaveMartCompanies.com.