Yesway’s Texas Strong fundraiser will donate $100,000 to the towns of Matador, Perryton and Hawley, which have been impacted by tornadoes.
Perryton, a rural Texas Panhandle town of approximately 8,000, was hit on June 15, with Matador, a small town of 600, was nearly flattened on June 21, with at least four lives lost and dozens injured.
In Hawley, an even smaller town of 584, where the local Allsup’s serves as a community hub, the effect of the tornadoes has been devastating.
Through July 31, Yesway and Allsup’s customers in Texas will have the opportunity to make $1, $5, $10 (or larger) donations at checkout.
“Everyone at Yesway feels compelled to support our friends and neighbors who live and work in Matador, Perryton and Hawley,” Tom Trkla, chairman and CEO, said in a statement.
“We are donating $100,000 to benefit the families and community members who have been affected by these disastrous tornadoes. We ask our Yesway and Allsup’s customers to join us by making donations at our stores.
“We also invite our supplier partners to join us in raising funds for our affected communities. Every generous donation will help us to achieve our goal of raising $200,000 for those who have been affected.”
Established in 2015, Yesway is a convenience store operator with 439 stores across Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska. Yesway acquired Allsup’s convenience stores in 2019.