Ahead of its planned separation, which is expected in the fourth quarter of 2023, Atlanta-based NCR Corp. has announced the names for the two independent, publicly traded companies that will emerge – NCR Voyix and NCR Atleos
“The digital commerce business will be called NCR Voyix, which is a nod to the ever-present vision, innovation and partnership that NCR offers its customers as we work with them in their voyage to succeed,” said CEO Michael D. Hayford.
“NCR Voyix will leverage NCR’s industry-leading software to continue transforming, connecting and running global retail, hospitality and digital banking technology platforms.”
The reveal marks a milestone in NCR’s previously announced plan. In speaking with thousands of stakeholders to finalize each company’s name, it was determined that “NCR” is a badge of experience and service that customers, industry analysts and employees encouraged NCR to retain.
According to the digital commerce company, Voyix “demonstrates the concept of a voyage, which is how customers describe their journeys with NCR. The company is with them every step of the way, ever-present to unify technologies and guide customers toward their visions.
“The inclusion of ‘x’ is purposeful – representing the actionable insights delivered to customers and the visual manifestation of the company’s ability to ‘link’ the digital and physical worlds.”
Hayford continued, “The new name for the ATM business, NCR Atleos, reflects the strength of the NCR brand and our success in helping banks and retailers create best-in-class solutions, within and beyond the branch or across their map of expansive networks.
“This business will build on NCR’s leadership in solutions that enable customers to meet global demand for ATM access while leveraging new ATM transaction types, including digital currency solutions, to drive market growth.”
According to the company, “Atleos” – for an atlas or map – speaks to the company’s focus on expanding transactions and access worldwide. “At” also nods to the company’s past and present history with automated tellers. Combined with “eos” – the dawn of a new era – it speaks to NCR’s drive to scale ATM as a Service, or ATMaaS, interactive tellers and future innovations.
NCR conducted the naming process with global consultancy Interbrand.
“We took the responsibility of renaming a company with more than 130 years of history very seriously,” said CMO Jennifer Personette.
“The strength of both brands, which build on our existing positive brand value, is evident in the recent momentum of the business and customer feedback. I am also proud that we chose names through a process that included feedback from 12,000 employees who expressed their pride in NCR.”
The company’s board of directors previously announced that Tim Oliver, NCR Senior EVP and CFO, has been designated as CEO of NCR Atleos and David Wilkinson, EVP and president of NCR Commerce, will lead NCR Voyix.