For the fifth year, customers have let Aldi know which of the German discount grocer’s products are their favorite, as well as the grocery trends that are reshaping how they shop.
“Our loyal shoppers are always vocal about their love for Aldi products and over 70,000 of them sang praises in the 2023 Aldi Fan Favorites survey,” said Scott Patton, VP of national buying.
“Their feedback is invaluable, which is why we were excited to introduce new survey categories inspired by our fans’ interests, including ‘TikTok Made Me Buy It,’ among others.”
The 2023 Aldi Fan Favorites are:
- TikTok Made Me Buy It – Friendly Farms Cottage Cheese;
- Rookie of the Year – Friendly Farms Low Sugar Greek Yogurt;
- Ready When You Are – Mama Cozzi’s Pizza Kitchen Take and Bake Deli Pizza;
- Snacks For Everyone – Happy Farms String Cheese;
- Cream Of the Crop – Avocados;
- On The Lighter Side – Simply Nature Avocado Oil;
- Protein Pick – Kirkwood Fresh Chicken;
- What A Deal – Clancy’s Kettle Chips;
- Great Catch – Fresh Atlantic Salmon with Mediterranean Herb;
- Raise A Glass – Belletti Sparkling Moscato Rose;
- Choose Your Cheese – Emporium Selection Fresh Mozzarella;
- Sweet Tooth Satisfaction – Specially Selected Ice Cream; and
- Sauce on the Side – Specially Selected Vinaigrette Dressings.
Among the survey’s other findings:
- Friendly Farms Cottage Cheese and Low Sugar Greek yogurt took the top spot in their respective categories after the cottage cheese and yogurt cluster trends swept #FoodTok. Cottage cheese sales at Aldi spiked more than 14 percent.
- Dairy took the top spot in five of 13 categories, including Happy Farms String Cheese, which was the highest voted item in the survey.
- Quick meal solutions did well, as perennial winner Mama Cozzi’s Pizza Kitchen Take and Bake Deli Pizza was voted as third most popular overall product in the survey. It has been an Aldi Fan Favorite category winner every year since the survey launched in 2019.
- Avocados were a double winner. They reclaimed their 2020 ranking as the top produce pick and avocado oil took the Lighter Side category.
Limited-time delivery
To celebrate this year’s winners, DoorDash is offering an Aldi Fan Favorites offer through July 31. Shoppers who select three or more of the items will get $10 off the subtotal, excluding taxes and fees.
Learn more about the 2023 Aldi Fan Favorite Survey winners at aldi.us/products/fan-favorites.
