The Kroger Co. will direct $100,000 in disaster relief for those affected by the wildfires in Hawaii.
“The devastation caused by the wildfires in Maui is unimaginable,” said Rodney McMullen, chairman and CEO.
“Rescue crews and support organizations on the ground are only now assessing the impact and beginning the long road to recovery. We hope Kroger’s support will feed the spirit of those who are affected and those helping the community rebuild.”
Customers can also help Kroger support relief efforts by rounding up their purchases to the nearest dollar or by making a donation at checkout stations at Fred Meyer, King Soopers, Ralph’s, Smith’s and Food4Less stores. Through the end of August, these donations will benefit the Maui Food Bank.
The Kroger Co. Foundation is also directing $500,000 in funding to the American Red Cross through its Annual Disaster Giving Program to help the organization prepare for and respond to disasters across the U.S.
“We’re incredibly grateful to The Kroger Co. Foundation for their support of Maui Food Bank,” said Rich Yust, Maui Food Bank executive director.
“As we actively work to aid those impacted by the wildfires, this type of support not only helps to provide immediate relief, but it also helps us prepare for the long recovery ahead. The support and compassion we are experiencing from the entire country is humbling, and it keeps us motivated to continue supporting our Maui community in every way we can during this time of need.”
Keith Dailey, group VP of corporate affairs at Kroger, said, “We understand how devastating wildfires can be for our own associates, customers and communities. Retailers are often the first on the scene and the last to leave in a disaster, and we’ve seen the power of a good, nutritious meal during a difficult time. We hope we can bring a little comfort to those who are grieving and displaced today.”