New York-based Krasdale Foods has promoted Jenn Carson, its former social media and digital content manager, as director of marketing at Alpha 1 Marketing, Krasdale’s merchandising and marketing affiliate.
Carson joined Alpha 1 Marketing two years ago, bringing with her a decade of experience in marketing strategy, brand management, social media and influencer marketing.
“Since joining, Jenn has proven to be adaptable, dependable and is always anxious to enthusiastically take on projects and new responsibilities,” said Dennis Hickey, chief merchandising officer.
“Her ability to think strategically, identify emerging market trends and adapt to changing customer needs has been instrumental in propelling our marketing efforts forward. A key leadership role of this position is building collaboration, cross functional relationships and coordination within internal departments. Through her strong interpersonal skills and enthusiastic approach, Jenn has demonstrated the ability to be a leader in those areas.”
Beyond her day-to-day responsibilities, Carson has pursued professional development opportunities, including attending seminars to keep up with the changing trends of the marketing landscape. Additionally, she was recently installed as a board member of the Catholic Institute of the Food Industry, a local nonprofit that supports several charities, such as Calvary Hospital.
“I’m grateful and honored by this promotion. I’m excited to keep working alongside some of the industry’s best and continue the marketing programs I’ve established, fostering growth for my team and the company as a whole,” Carson said.
“We will continue to innovate, to learn and offer the best-in-class marketing services to support the CTown and Bravo banners, as well as our vendor partners’ marketing initiatives.”
In her new position, Carson will report to Hickey.
Krasdale Foods is a 115-year-old family-owned business providing grocery distribution, merchandising and marketing services to independent grocery store owners.
With its base of operations in New York, Krasdale has grown throughout the Northeast and Florida with supermarket and grocery store banners that include CTown, Bravo, Aim, Market Fresh, Shop Smart Food Markets and Stop 1 Food Mart.