East Rutherford, New Jersey-based MamaMancini’s Holdings Inc. has changed its corporate name to Mama’s Creations Inc., reflecting its evolution into a national deli prepared foods platform company.
“The adoption of our new corporate name Mama’s Creations – as well as the introduction of a new corporate website – are important steps in our journey to become a first-of-kind national deli prepared foods platform company,” said Adam L. Michaels, chairman and CEO of Mama’s Creations.
“This bold new brand embraces our leadership in fresh, clean and easy to prepare meals, while allowing our identity to expand into a broader array of new, in-demand international and differentiated deli foods products for grocers nationwide. While the consumer facing Italian foods brand MamaMancini’s will remain unchanged, this wider strategic focus will further enable us to drive incremental SKUs into our grocer customers.”
To reflect the transition from MamaMancini’s, Mama’s Creations has launched a new corporate and investor relations website at mamascreations.com. The new website aligns Mama’s Creations with public company best practices by introducing a unified interface to learn more about the Mama’s Creations family of brands, as well as an enhanced investor relations section featuring a streamlined design, improved functionality and intuitive access to essential investor information.
“Since launching the Mama’s Creations brand at the International Dairy Deli Bakery Association 2023 trade show earlier this year, we have been rapidly developing the marketing strategies, brand voice, consumer research and analysis and marketing communications of the Mama’s Creations brand portfolio,” said Lauren Sella, CMO of Mama’s Creations.
“We are now launching new products under the Mama’s Creations family of brands, including General Tso’s Chicken, vegetarian Chana Masala, Beef Fajitas, Korean-Inspired Meatballs and more. Looking ahead, we see tremendous growth potential for our company under the Mama’s Creations name, with a growing lineup of highly incremental products under a core platform brand. As we continue to scale into a national one-stop-shop deli solutions provider, our family of brands will remain focused on clean, affordable and easy-to-prepare meal solutions for consumers.”
Read more deli and prepared foods news from The Shelby Report.
