Cincinnati-based The Kroger Co.’s Zero Hunger | Zero Waste Foundation has begun its annual Hunger Action Month Campaign, giving customers the option to round up at the register and donate to their local food bank.
Feeding America’s Hunger Action Month is an annual nationwide event to spread awareness and encourage consumers and corporate chains, such as Kroger, to join the movement to end hunger.
“We are continually inspired by the generosity and passion of our customers in our shared mission to end hunger in our communities,” said Keith Dailey, Kroger’s group VP of corporate affairs and chief sustainability officer.
“Their kindness is the true embodiment of living ‘Our Purpose: To Feed the Human Spirit.’ Together with our dedicated associates, customers and community food banks, we are proud of the progress we achieved toward our goal of ensuring no one goes to bed hungry.”
When Kroger launched its “Zero Hunger | Zero Waste” plan in 2017, it committed to donating three billion meals by 2025. The retailer achieved that milestone in the first quarter of 2023, more than two years ahead of its goal, as a result of strategic focus and engagement.
The plan expresses the company’s mission to solve a fundamental absurdity at the center of our food system: 40 percent of food goes to waste every year, and one in eight people in America struggle with hunger.
As part of the “Zero Hunger | Zero Waste” plan, Kroger recently announced that upon completion of the merger with Albertsons Cos., the combined company will donate 10 billion meals by 2030 to feed people struggling with hunger.
Through a network of more than 200 food banks, 21 statewide food bank associations and more than 60,000 partner agencies, food pantries and meal programs, the Feeding America network collects food and financial donations, moves and distributes food to people who experience food insecurity.
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