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Westfalia Fruit Highlights Zero-Plastic Avocado Packaging

Westfalia Fruit

Westfalia Fruit USA will highlight its 100 percent plastic-free bagged avocado packaging and its partnership with Can I Recycle This (CIRT), a recycling technology platform, at SEPC’s Southern Innovations show Sept. 14-16 at the Charlotte Convention Center in Charlotte, North Carolina.

According to NeilsenIQ, nearly 50 percent of shoppers want brands to take the lead on sustainable change that aligns with their values.

The packaging features TÜV-certified netting made of home compostable cellulose fiber yarns and paper-based film. Westfalia Fruit is also the first and only fresh produce company to partner with CIRT, a user-friendly QR code that gives real-time information on recyclability and home compostability of the packaging by zip code.

“At Westfalia, ‘to do good’ is at our core,” said Raina Nelson, president and CEO of Westfalia Fruit USA.

“As a purpose-driven company, sustainable avocado production, plastic-free packaging and environmental protection are all especially important to our organization. We continue to invest in unique technology, such as CIRT’s innovative platform, and sustainable packaging in the U.S. and countries around the globe to do good for our customers, our shoppers and our planet.” 

Westfalia Fruit aims to achieve zero waste to landfill by 2025 and carbon neutrality by 2030. Ultimately, through clear and measurable targets, it will recover lifetime carbon emissions by 2049.  

“At CIRT, we are thrilled to be partnering with Westfalia Fruit USA in their mission to revolutionize sustainable packaging in the produce industry,” said Kat Shayne, CEO and founder of CIRT.

“Our innovative platform, QR code and API technologies empowers consumers and companies alike with real-time information on recyclability and compostability, making informed choices easier than ever. Together with Westfalia, we are not only reducing plastic waste but also inspiring change across the entire fresh produce market. This partnership is a testament to what can be achieved when industry leaders prioritize sustainability, and we look forward to contributing to this exciting journey.”

According to a recent study by the Hass Avocado Board, bagged avocados make up a quarter of all avocado purchases.

“While shoppers seek convenience in bagged fruit, we are excited to see Westfalia Fruit USA provide consumers with proper instructions on what to do when they are finished with the packaging based on their location,” said Christian Foster, CIRT’s chief partnership officer.

“With our custom CIRT QR code on their new cellulose bags, consumers will be prompted to engage with the label. In turn, Westfalia will have additional data to better understand their packaging footprint. This is clearly an exciting milestone for the produce industry.”

The new Westfalia sustainable bag program will be displayed at several upcoming industry events, beginning at Southern Innovations. 

Read more produce news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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Donald E. Stephens Convention Center
Chicago, Illinois
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