Boise, Idaho-based Albertsons Companies has introduced new digital enhancements to its shoppable Meal Plans and Recipes tool available within the retailer’s grocery apps and websites, including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, ACME and Tom Thumb banners.
Designed to provide customers with culinary inspiration throughout the week while saving time and money, the meal plan feature includes a budget tracker, an expanded library of more than 8,000 exclusive recipes, shoppable ingredient lists and hands-free cooking mode with step-by-step timer.
The Meal Plans tool offers thousands of recipes spanning breakfast, lunch, dinner and dessert that can be filtered by dietary preference, food restrictions and serving size, as well as omitting an ingredient that may not be a family favorite.
“This all-in-one tool empowers the everyday home cook to plan, shop and prepare inspiring recipes without the added expense or commitment of a meal delivery service,” said Jill Pavlovich, SVP of digital customer experience for Albertsons Cos.
“Our Meal Plans tool offers greater versatility as price-conscious families can plan a week’s worth of flavorful meals based on their budget. Best of all, it’s free to use on our grocery app and website.”
Recent digital enhancements to the Meal Plans tool also include:
- A budget tracker that allows customers to specify a total weekly budget, a total number of meals and total number of servings ahead of recipe selection. As recipes are added to the tool, the cost of ingredients is deducted from the overall budget so shoppers can view the total meal price and cost per serving.
- Cooking mode makes time in the kitchen clean and easy to execute. Once the groceries are home and meal prep begins, users can wave their hand over each step of the recipe to advance to the next page, keeping the phone or tablet screen free of a sticky mess. Cooking mode also includes a built-in timer to keep the cook on track.
Once shoppers choose one or more recipes, one click will consolidate all the ingredients to their “My List” shopping list, which can be modified to include other household essentials. Users can view available deals or clip digital coupons applicable to any items in their cart before checkout.
Grocery orders can be picked up at the nearest store or delivered to their doorstep in less than 30 minutes. For those who prefer shopping in person, shopping lists can be sorted by aisle number or product category for a fast and convenient in-store experience.
“We designed the Meal Plans tool to also help our customers reduce food waste by choosing the right amount of food they need each week. We introduced this innovative feature to our recipe search engine so it will automatically optimize ingredients across multiple meals. For example, if two recipes call for half of an onion, only one onion will be added to your shopping list,” Pavlovich said.
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