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Heritage Grocers Group Joins Upside Platform

Heritage Grocers Group Upside

Upside has partnered with Heritage Grocers Group, a Hispanic- and ethnic-focused grocery retailer that serves as the parent company of brands including Cardenas Markets, El Rancho Supermercado and Tony’s Fresh Market.

Cardenas Markets has partnered with Upside since July 2021. As part of an expanded partnership with Heritage Grocers Group, this collaboration will include El Rancho Supermercado and Tony’s Fresh Market. This expansion underscores Heritage Grocer Group’s commitment to providing an enriched customer experience across all banners.

“Cardenas Markets’ partnership with Upside has had a positive impact on our business but, more importantly, has provided our customers even greater value, convenience and savings,” stated Adam Salgado, chief marketing officer at Heritage Grocers Group.

“Heritage Grocers Group has a longstanding tradition of serving diverse communities with top-quality products and service. Our continued partnership with Upside allows us to further this tradition while harnessing cutting-edge technology.” 

In more than two years, Cardenas’ partnership with Upside has delivered results. A March case study found that Upside has driven a nearly 86.7 percent increase across all consumer segments,  both on and off the Upside app, with 35 percent comprising new shoppers to their locations. These customers have resulted in a $1.5 million in incremental profit and 67 percent lifetime ROI from Upside.

Altogether, these accomplishments underscore the value and growth potential that Upside offers to the grocery stores joining the platform. 

“Heritage Grocers Group is dedicated to innovating in the grocery retail industry and continually exploring new ways to attract more customers to their stores. Our approach – which helps customers get more value from their everyday purchases while retailers earn extra profit – is a guaranteed way to attract new visitors and keep the regulars coming back for more,” said Tyler Renaghan, VP of retail at Upside.

“We’re genuinely excited about expanding this strategy to Heritage Grocers Group’s other brands, ensuring their stores continue to thrive with satisfied shoppers.” 

Upside’s mobile app and partner apps provide a platform for retail partners to reach 30 million potential customers, boosting their chances of tapping into on-the-go demand. The company’s approach to generating offers is rooted in an understanding of consumer behavior, gathered from various sources like past spending habits, in-market research and behavior analysis.

This approach yields personalized profitable offers that are beneficial for customers and retailers, revolutionizing how retailers interact with their customers, foster loyalty and drive sales.

Heritage Grocers Group is headquartered in Ontario, California, and operates in six states: California, Nevada, Arizona, Texas, Kansas and Illinois, with 57 stores under the Cardenas Markets banner, 28 stores under the El Rancho Supermercado banner, 21 stores under the Tony’s Fresh Market banner and seven stores under the Los Altos Ranch Market banner.

Read more independent store news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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