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Wakefern Launches Live Tracking For Online Delivery

Wakefern Food Corporation logo

Customers ordering groceries online at more than 200 ShopRite and The Fresh Grocer locations can now track their orders live thanks to a partnership between Keasbey, New Jersey-based Wakefern Food Corp. and Delivery Solutions.

The real-time online delivery visibility features, through a platform offered by Delivery Solutions, improve efficiency and ensure quality, according to Wakefern.

Customers who use the “Order.Pickup.Deliver.” service through ShopRite and The Fresh Grocer can use the live tracking feature to pinpoint and track their online home deliveries. They will receive a series of messaging including “out for delivery” and “delivered,” along with a link for tracking.

Live tracking also offers shoppers the ability to provide feedback on their delivery experience through a survey feature.

“Our customers rely on us to provide them with the highest level of service and convenience, and our live tracking page is another example of how we are fulfilling that commitment,” said Elizabeth Goodbread, Wakefern’s director of digital commerce and analytics.

“We are proud to work with Delivery Solutions to leverage this technology and enhance our online shopping service at ShopRite and The Fresh Grocer stores.”

About Wakefern Food Corp.

Founded in 1946, Wakefern Food Corp. includes nearly 50 member families who independently own and operate hundreds of supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island.

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About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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