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Second Nature Brands Acquires Sahale Snacks

Second Nature Brands has acquired Sahale Snacks

Second Nature Brands has agreed to acquire Sahale Snacks from The J.M. Smucker Co. for $34 million.

With net sales of more than $48 million, Sahale Snacks is a manufacturer and marketer of premium, branded nut and fruit snack mixes, sold across the U.S. and internationally under the Sahale Snacks brand. 

The transaction will include all trademarks, as well as the Sahale Snacks leased manufacturing facility in Seattle, Washington. About 100 employees will transition to Second Nature Brands on completion of the deal. 

Headquartered in Michigan, Second Nature Brands owns a growing portfolio of brands, including:

  • Kar’s Nuts, a trail mix on-the-go fueling snack;
  • Second Nature Snacks, natural, non-GMO-verified premium snacks and trail mixes created for a healthy, on-the-go lifestyle;
  • Sanders, small-batch, kettle-cooked sea salt caramels, and;
  • Brownie Brittle, a thin brownie snack.

The acquisition of Sahale Snacks follows Second Nature Brands’ purchase of Brownie Brittle in December and forms part of the company’s plans to accelerate the growth of the business.

“Sahale Snacks adds a fantastic super-premium product to our range, considerably broadens our snack mix and nut portfolio and unlocks significant new opportunities for us to help grow the category, which we are very excited about,” said Victor Mehren, CEO of Second Nature Brands.

“On completion, we look forward to welcoming 100 new colleagues to the Second Nature Brands team and see significant opportunity to build on their success to date to drive innovation, brand penetration and growth.”

The transaction is anticipated to close in the third quarter of The J.M. Smucker Co.’s current fiscal year, ending April 30, 2024, subject to customary closing conditions.

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Sommer Stockton

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Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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