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Hy-Vee, Takeoff Partner For Online Shopping Improvements

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Hy-Vee has partnered with Takeoff Technologies, a Boston-based e-grocery technology company, to incorporate its micro-fulfillment capabilities to assist with e-commerce and order fulfillment. 

Using Takeoff, Hy-Vee can further meet its customers’ growing demand for online shopping through micro-fulfillment centers in select metro locations. The technology will complement Hy-Vee’s Aisles Online grocery ordering system by making the process more efficient for those employees shopping orders. 

According to research by Takeoff, retailers can use micro-fulfillment capabilities to fulfill an average order of 25 items with just five minutes of labor. The technology also increases productivity of online fulfillment by up to 10 times through its speed, accuracy and reliability when combined with a company’s current workforce.

“A network of micro-fulfillment centers powered by Takeoff’s technology will help create new competitive advantages for Hy-Vee and enhanced online services for Hy-Vee customers,” said Jose Aguerrevere, CEO and co-founder of Takeoff.

Mitch Freeman, president, added, “We anticipate a very successful partnership between our two organizations, founded on Takeoff’s deep e-grocery expertise combined with Hy-Vee’s industry-leading grocery capabilities.”

While Hy-Vee customers will not see any changes to the way their orders are handled, the partnership will help meet the company’s goal to offer more time slots and availability to those who are utilizing the service.

About Takeoff Technologies

Takeoff offers an e-grocery solution that empowers grocers to thrive online using micro-fulfillment: a technology based on leveraging automated fulfillment centers at a hyperlocal scale.

Orders are placed online through retailers, and they will use Takeoff’s automated technology to fulfill the order. The company’s technology is ready to deploy at scale due to Takeoff’s partnership with Knapp, a global provider of automated warehouse solutions.

By using automated micro-fulfillment centers, Takeoff’s model operates at a lower cost-to-serve than other e-commerce platforms, solving for the cost of assembling the order and cost of the last mile.

Read more technology news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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