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First Release In Gelson’s New Wine Club Celebrates SoCal Life

Gelson’s Wine Club

The inaugural release in Gelson’s new Wine Club offers members the opportunity to capture life in Southern California through six specially-chosen wines.

For customers who prefer white wine, there are three options:

  • Keever Vineyards Sauvignon Blanc by Celia Welch, known for her work with wineries such as Scarecrow, Staglin Family and Corra.
  • Merry Edwards Olivet Lane Chardonnay from Sonoma County by winemaker Heidi von der Mehden.
  • Brewer-Clifton 3D Chardonnay from winemaker Greg Brewer, who was named Wine Enthusiast Magazine’s 2020 Winemaker of the Year.

For those who prefer red wines, the selection includes:

  • Lamborn Family Vineyards Cabernet Sauvignon from winemaker Heidi Barrett, who crafted this Howell Mountain beverage.
  • Venge Silencieux Cabernet Sauvignon, Kirk Venge’s creation, showcases the essence of Cabernet Sauvignon.
  • Aston Estate Pinot Noir was crafted by winemaker Thomas Rivers Brown.

According to the company, Gelson’s Wine Club promises an “extraordinary wine discovery journey, offering members access to these remarkable, limited-production wines that you won’t typically find in grocery stores or small wine shops.”

Pricing options for these exclusive wine collections are as follows:

  • The white pack: $200
  • The red pack: $300
  • A mix of white and red four-pack: $350
  • The complete six-pack: $450

Customers can purchase any package and become a member with no membership fee required. To register, visit gelsons.com/wineclub.

About Gelson’s

Gelson’s is a collection of food and beverage markets with 28 locations throughout Southern California. 

Each store offers a range of produce, meat, seafood, bakery and floral items, as well as chef-crafted signature and seasonal recipes from Gelson’s Kitchen, including deli to-go and catering. 

Shoppers can find a collection of local, specialty and organic products, along with national brands. 

Gelson’s has been recognized for its selection of top-quality private brand products, virtual educational and tasting events and charitable and community partnerships.

Read more beverage news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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