Reimagining “the Gelson’s experience” for its 28th full-service store, the grocer has officially opened its first location in West Los Angeles.
Located at 12121 West Olympic Blvd., it serves as the anchor of West Edge, a mixed-use residential, office and retail development that is under construction.
Designed by the firm Shook Kelley, Gelson’s West L.A. property features 33,000 square feet of modern design and community-tailored amenities.
From its polished concrete floors to hanging pendant lights, the store is accented with geometric metal shapes, light wood slats and wall art. The color palette is based on the Gelson’s logo, with a spectrum of dark caramel, mahogany and taupe, accented by creams and blue-greens.
“The demand has long existed for Gelson’s in West L.A., and we are excited to be the grocery anchor in this new mixed-use development,” said John Bagan, president and CEO.
“We have carefully grown the Gelson’s brand for more than seven decades. This is a long-awaited milestone for us which we look forward to celebrating with the local community.”
A sleek wine and sushi/tapas bar serves as a communal hub, distinguished by a quartz counter and contemporary furniture, as well as an outdoor patio.
Along with a Wolfgang Puck Express build-your-own pizza bar and a café and bakery with adjacent seating, the store features serviced deli, meat/seafood, produce cutting/juicing and floral sections. Shoppers also will find a self-serve bars for salad, hot food, soup and poke, as well as a wine and cheese section.
“The opening of Gelson’s is an exciting milestone at West Edge as our first retailer,” said Matthew Hines, director at Hines.
“Here at West Edge, we are creating an inviting and diverse community in this untapped area of West L.A. Gelson’s will provide residents and visitors with convenience and a variety of high-quality offerings that will enhance the experience of West Edge.”
About Gelson’s
A collection of food and beverage markets with 28 locations throughout Southern California, Gelson’s features the amenities of a traditional grocer with the tailored offerings of a neighborhood shop.
Each store offers a range of selected produce, meat, seafood, bakery and floral items, in addition to chef-crafted signature and seasonal recipes from Gelson’s Kitchen, including deli to-go and catering.
Gelson’s has earned recognition for its selection of top-quality private brand products, virtual educational and tasting events and charitable and community partnerships.
Read more corporate store news from The Shelby Report.
