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Amazon Fresh Offering Delivery Without Prime Membership

Amazon Fresh now offers free grocery delivery and pickup

Last updated on June 12th, 2024 at 02:53 pm

Previously available only to Prime members, Amazon is making grocery delivery and free pickup available to customers in all U.S. cities and towns where Amazon Fresh is offered. 

“All customers can order groceries online for delivery or pickup from Amazon Fresh across the U.S. – with Whole Foods Market coming soon – even if they don’t have a Prime membership,” said Claire Peters, VP of Amazon Fresh. 

Amazon Fresh

“This marks another step in Amazon’s journey to build a best-in-class grocery shopping experience offering incredible selection, value and convenience.”

The company also announced that customers can order delivery from a variety of local grocery and specialty retailers available on Amazon.com, including Bristol Farms, Cardenas Markets, Pet Food Express, Weis Markets and The Save Mart Companies. 

Amazon also soon will expand its grocery delivery and free pickup where available from Whole Foods Market to customers without a Prime membership. Once launched, customers in more than 3,500 cities and towns across the U.S. will have access to two-hour grocery delivery from Amazon Fresh or Whole Foods Market.

Bringing re-imagined Amazon Fresh stores to Los Angeles

Since Amazon completed the redesign of two Amazon Fresh stores in the Chicago area, more than 90 percent of customers who shopped there responded to a survey in September, saying they were very satisfied with the changes.

Based on the feedback, Amazon has unveiled similar updates to three Amazon Fresh stores in the Los Angeles area – Irvine, Pasadena and Woodland Hills. 

Amazon Fresh

The company’s selection in the redesigned stores includes more than 2,000 new national and private-label brand products and a Krispy Kreme doughnut shop.

They also offer customers additional options to use when shopping, such as the latest version of the Dash Cart, a smart shopping cart that allows customers to shop the store, discover new items and skip the checkout line. 

Self-checkout was also installed, complementing traditional checkout with a store employee.

Amazon will continue to open new stores in 2024 as it continues to iterate and experiment, introducing features and programs to better serve customers.

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About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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