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Liviri Selects Madison Foods For Independent E-Grocer Grant

Liviri independent e-grocer grant program

Liviri has selected the recipient of its first e-grocer grant program: Madison Foods, a locally-owned, independent grocery store located in Ennis, Montana. 

Liviri developed the grant program to award resources to an independent grocer to drive operational excellence and optimize supply chain management for the e-grocery sector.

Madison Foods is the only grocery store in the Madison County area, serving 1,000 year-round residents and more than 4,000 additional seasonal residents during the summer months. Customers spanning a 50-mile radius use the grocer’s curbside pickup and delivery options, as Madison Foods is the only delivery option in the vicinity. 

“We’re honored to present Madison Foods with a grant package valued at over $7,000 to help them increase their e-grocery operational efficiencies and save them time and resources,” said Liviri General Manager Ken Longval. 

“Madison Foods is passionate about doing everything they can to serve their community, and it is evident they are ready to take their operations to the next level.”

Madison Foods was selected as the 2023 Liviri Independent E-Grocer Grant recipient because it demonstrated a strong need to increase business operational efficiencies for storing and delivering perishables. 

Currently, the grocer is using a basic residential refrigerator to keep groceries cold and outdated coolers to transport perishable foods. While the team at the single location store works hard to keep up with demand, these operational constraints decrease the volume of deliveries it is able to fulfill. 

Madison Foods was seeking a better system for storing perishable foods after orders were shopped, as well as a better system to keep the foods at the appropriate temperature during deliveries or when storing orders for long periods of time.

“Right now, we have to make multiple trips in order to keep groceries cold during transit, which is not cost-effective,” said Chris Gentry, owner of Madison Foods

“With Liviri’s Sprint totes and a better storage system, we’ll be able to store food for significantly longer times, allowing us to deliver to more of our customers in one trip without worrying about spoilage.”

Madison Foods will be awarded the following:

  • $5,000 cash (intended to help cover costs to build up tech platforms, freezers, fridges and training);
  • Liviri Sprint insulated totes; 
  • Sprint ice packs and dividers; and
  • Two picking carts.

Liviri Sprint is a line of durable, reusable totes that helps grocers and produce shippers with staging and delivery. Insulation provides flexible options for chilled storage, keeping contents in the safe temperature zone for more than 12 hours and reducing the need for onsite and in-transit refrigeration. 

The products also help eliminate wasteful single-use packaging for a more sustainable last-mile solution.

About Liviri

Liviri is an innovator of reusable packaging solutions for thermal performance, operational efficiency and cost-effective scalability. Launched in 2019 and developed alongside nationwide shippers, its strength stems from an Otter Products DNA rooted in protective case designs and thermal performance innovations. 

Liviri offers a whole e-grocery package through its family of reusable, thermally protective totes and ice packs that provide sustainable solutions to pick, pack, stage and deliver online grocery orders.

Read more independent store news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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