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Brooklyn Cured Redesigns Packaging To Showcase NY Roots

Brooklyn Cured packaging redesign

Last updated on November 17th, 2023 at 10:18 am

Brooklyn Cured, a New York-based charcuterie company, has revamped its packaging with designs inspired by its hometown borough. 

The packaging redesigns echo its commitment to respecting tradition while evolving and growing through product innovation. 

“Our cured meats are inspired by our diverse, food-centric borough, and we wanted to update our packaging to reflect that,” said Scott Bridi, founder. “The fonts are inspired by signage on the Italian Salumeria storefronts where my family shopped in Brooklyn. 

“We are also inspired by New York sneaker culture, with bold primary colors on white backgrounds and lines that represent movement on the packaging.” 

The packaging, which will arrive on store shelves in January, will add visibility to grow sales for retail partners. 

The presliced charcuterie line has color-coded labels so consumers can easily identify flavors on store shelves. The flow-wrap for the Salami Chubs also have a larger footprint than the previous design, so the items are more visible to shoppers at the store level. 

Brooklyn Cured’s new Salami Trio Packs will be some of the first products available for purchase with the refreshed designs. Featuring three flavors of the company’s presliced salami, the Salami Trio and the pork-free Beef Salami Trio encourage consumers to build diverse charcuterie boards and sandwiches at home.

“Our goal is to add excitement not just to special gatherings but everyday meal times with unique flavors and twists on tradition,” Bridi said.

“We kept this in mind when designing our colorful new packaging and know we’ll really stand out on store shelves.” 

With the redesigns, there are no changes to retail prices or UPC codes for any items in the Brooklyn Cured product line. 

About Brooklyn Cured

Using sustainable meat and fine-dining techniques, Brooklyn Cured’s artisanal product line includes flavors of salami, sausages and deli meats with no antibiotics. 

Read more meat news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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