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Skogen’s Festival Foods Promotes Seiler To VP, Finance

Crystal Seiler

Crystal Seiler, who joined Festival Foods in 2020 as finance director, has been promoted to the company’s VP of finance, where she will play a role in constructing and leading financial strategies. 

Festival Foods said Seiler has made significant contributions, including spearheading the transformation of finance and accounting functions to deliver precise and insightful financial information. 

She also led the team to select, trial and pilot cash recyclers and holds a key leadership position in the implementation of Symphony Retail AI for Festival Foods. 

Kirk Stoa, EVP and CFO, expressed his confidence in Seiler for her new role.

“Crystal’s promotion to VP of finance is the result of the positive impact she’s made on our company thus far, and I’m confident she will continue to contribute to our financial strategies and the continued success of our organization,” he said. 

The company also recognized Seiler’s leadership, strategic thinking and understanding of finance management. 

About Festival Foods

Founded in 1946 as Skogen’s IGA, Festival Foods is a Wisconsin family- and employee-owned grocer. The company, which began operating as Festival Foods in 1990, has more than 8,000 full- and part-time employees and operates 41 full-service supermarkets across the state.

Read more independent store news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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