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Flagship Food Group Appoints Butler As CEO

Adam Butler has been named CEO of Flagship Food Group
Adam Butler

Flagship Food Group has appointed Adam Butler as CEO and as a member of the company’s advisory board.

Prior to joining Flagship Food Group, Butler had a 17-year career at Kraft Heinz where he spearheaded the transformation for many of the brands in the U.S. as president for the convenient meals, frozen, coffee, cold beverages and nuts categories.

Flagship Food Group logo

Most recently, Butler led the Global Kraft Heinz market by accelerating topline, margin, market share and employee engagement growth as the CEO of Kraft Heinz Canada. Butler had senior leadership over brands including Kraft Mac & Cheese, Lunchables, Planters, Ore-Ida, Maxwell House, Kool-Aid and Bagel Bites, among others.

“We are so excited about Adam joining our company as we enter a new chapter of growth of our brands, products and facilities,” said Rob Holland, executive chairman.

“Having acquired five businesses and more than doubled our business in recent years, we’ve been carefully considering candidates for this position for quite some time. We met a number of outstanding people in the process, and Adam is someone with the unique combination of skill, experience and passion that I know will make a great leader.”

Holland will remain board chairman and will continue to provide strategic leadership as the business develops into the future.

“I could not be more humbled and honored to join Rob and the Flagship group in the exciting journey ahead,” Butler said.

“The market they serve is without question one of the most dynamic and influential drivers of food globally, and Flagship Food Group is well positioned to be an explosive and transformative leader in the space. I had the opportunity to spend time with a number of exciting and growing organizations looking for the right fit, and there is not a more impressive combination of brands, business models, culture and people out there.”

Based in Flagship’s Denver, Colorado-based office, Butler will be charged with continuing the rapid growth the company has been driving in its brands in recent years, while also creating a strategy to bring unity and cohesion to the overall enterprise.

“Flagship has truly become one of the largest and most important players in the Premium and Hispanic food space, and I’m excited to have attracted the talent that will leverage this position in the marketplace to drive accelerated growth, more solutions for our customers and a broader reach to consumers across North America,” Holland said.

Flagship Food Group believes that its brands – 505 Southwestern and Young Guns – are amongst the fastest growing and most coveted in the industry. Flagship operates five plants and warehouses across California, Kansas, New Mexico and Mexico, and maintains sales, R&D and support facilities in Colorado, California, Idaho and Minnesota.

“Flagship brings a growing stable of premium brands with rich heritage and unparalleled quality to one of the fastest growing segments in food. Together, we’re going to forge a new frontier of flavor, and I am extremely fortunate to get the chance to work alongside such a passionate and talented group,” Butler said.

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About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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