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Sedano’s Supermarkets Begins Annual Giveaway

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Miami-based Sedano’s Supermarkets is giving back to its local community during its annual Season of Giving through giveaways and charity events.

On Nov. 4, Sedano’s began its Season of Giving in partnership with The Li’l Abner Foundation, an organization providing children with tools and resources to enrich their education. 

Throughout the annual Season of Giving, Sedano’s will be partnering with local South Florida organizations to donate bags to distribute with canned goods, yams, potatoes, pie and turkeys in its communities. The local organizations include:

  • Camara Comercio Westchester;
  • Charity of St. Teresa;
  • District 6 Dade County public school;
  • District 7 Dade County Public School;
  • Everglades Preparatory School;
  • Miami Palmetto School;
  • St. Dominic Church food pantry;
  • St. Vicente Paul St. John; and
  • St. Vicente Paul St. Michael.

On Nov. 5, Sedano’s partnered with Magic 107.7 to support its Orlando community by donating 150 turkeys through a giveaway. Winners were announced on Nov. 19.

On Dec. 9, Sedano’s will be sponsoring a Santa Snowblast that will be taking place in Hialeah, Florida. Santa Snowblast is a family event celebrating Christmas, where guests will enjoy amusement rides and snow for the kids. Attendees can stop by the Sedano’s tent to receive gifts.

Sedano’s partnered with Univision to host “Cena Contigo,” in which 10 underprivileged families were chosen and invited to a Thanksgiving feast. Each family received $100 gift cards for grocery shopping and a bag full of seasonal items.

For the third year in a row, customers could nominate a friend or family member for a chance to win $500 worth of groceries and get their carrito (grocery cart) filled with Sedano’s goods. 

To wrap up its annual Season of Giving, Sedano’s will be partnering with two different local organizations to support toy and food distributions during December. In partnership with Amigos for Kids, a nonprofit dedicated to putting an end to child abuse, Sedano’s will serve as a drop off location for toys that will be donated to children for the holidays.

The grocer encourages its community constituents to bring in a toy during their visit to participating stores. In partnership with The Latin Chamber of Commerce of the United States (CAMACOL), Sedano’s and other vendors will distribute food-filled gift bags to those in need.

“Season of Giving is the time of year in which we have the opportunity to connect with our community, our familia. We have the opportunity to hear directly from the individuals that have always supported us and learn a little more about how they celebrate their traditions during the holidays and how we can better serve them and their families,” said Javier Herrán, chief marketing officer at Sedano’s Supermarkets.

“Sedano’s looks to be a figure in the community that people can lean on to both celebrate new traditions and honor flavors of their old ones, bring people together over a shared love for culture and encourage people to lift each other up during the holiday season.”

Sedano’s has partnered this Season of Giving with El Sembrador, a Hispanic food product manufacturing and distributing company, to give away a car. To enter the giveaway, click here.

About Sedano’s Supermarkets

Founded in 1962 by the Herrán and Guerra families, Sedano’s Supermarkets is a Miami-based independent grocery chain. As America’s largest independently-owned Hispanic supermarket chain, Sedano’s serves Florida’s communities with more than 3,000 employees and 32 stores in Miami-Dade, Broward and Orange counties.

Read more independent store news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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