Last updated on December 4th, 2023 at 05:03 pm
Ocean Spray Cranberries Inc. has launched Ocean Spray Zero Sugar Juice Drink, the first beverage from the company with no sugar and artificial sweeteners.
The Zero Sugar Juice Drink will be available in its classic Cranberry flavor and Mixed Berry, a new flavor to the brand’s beverage portfolio.
“From full flavor blends to refreshing diet and now bold zero sugar, Ocean Spray is committed to developing product innovations that continually meet the needs and desires of consumers who are seeking out more options for their juice drink,” said Trinh Le, VP of next generation beverages and omni-channel marketing at Ocean Spray.
“We’re excited to be the first brand to introduce this new innovative product in the shelf stable aisle and continue our legacy of beverage innovation.”
Earlier this year, Ocean Spray launched another “better-for-you” juice line, which includes Immunity Cranberry Blueberry Acai, Immunity Orange Mango and Revitalize Cranberry Pineapple Juice Drink. These function-forward beverages are made with real fruit juice, no artificial sweeteners and zero added sugar.
About Ocean Spray
Founded in 1930, Boston-based Ocean Spray is an agricultural cooperative owned by more than 700 cranberry farmers in the U.S., Canada and Chile. The cooperative’s cranberries are featured in products in more than 100 countries worldwide.
Read more beverage news from The Shelby Report.
