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Bluebird Hardwater Expands Into Tennessee

Bluebird Hardwater products

Bluebird Hardwater, which combines premium spirits with ultra-purified water, has entered the Tennessee market, with a presence in Knoxville, Memphis and Nashville. 

Available in whiskey, vodka or tequila, Bluebird Hardwater can be found in two other states – Florida and New York. The canned beverages come in four-packs and can be purchased at select liquor stores. The formula contains no carbonation, preservatives, added sugars or chemicals.

The company, which has seen increased growth since its launch in February, has plans for nationwide distribution in 2024. 

“What began as a personal quest to find an alcoholic option that resonated with an active lifestyle has evolved into a brand-new, clean solution for adults who wish to imbibe without the added carbonation, sugar and additives typically associated with alcoholic beverages,” said Will Blum, founder and CEO.

The brand has secured distribution in the Volunteer State through Tennessee Crown. 

“Tennessee Crown is a great statewide distributor, and we are thrilled to enter such a thriving market and introduce Hardwater to consumers in and around the state,” Blum said.

About Bluebird Hardwater Inc.

Bluebird Hardwater is the first and only alcohol company to combine premium spirits with ultra-purified water at an ABV of 4 percent.

The company prioritizes a light, clean beverage without carbonation, preservatives, sugars and artificial sweeteners.

Read more beverages news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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