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Kroger Customers Can Now Shop Via Oven Touchscreens

GE Appliances Kroger

Last updated on February 11th, 2024 at 02:15 pm

Kroger and GE Appliances have introduced a feature for select WiFi-connected wall ovens and ranges that will allow consumers to view recipes and shop for ingredients via the appliances’ LCD screens.

With this over-the-air update, shoppers with select GE Profile, CAFÉ and Monogram wall ovens and slide-in ranges can click on a recipe to view a list of ingredients from Kroger and other CPG partners and add them to their carts. A QR code scan will then guide them to link their Kroger accounts.

“Kroger’s technology-driven approach to creating convenient and seamless shopping experiences for its customers aligns with our vision to support our consumers throughout the meal preparation process,” said Viren Shah, chief digital officer at GE Appliances. 

“We are thrilled to collaborate with Kroger and use our combined expertise in the food ecosystem to deliver experiences and features that truly resonate with consumers.” 

Shawn Stover, VP of SmartHome and energy solutions at GE Appliances, said the company’s goal is to make cooking an easy and enjoyable experience.

“By bringing inspiration to people’s fingertips, combining that with precision cooking modes and easy ordering of ingredients, we aim to expand their cooking confidence, help reduce food waste and create a seamless cooking journey,” he said.

“The combination of our innovative hardware, over-the-air updatable software, WiFi capabilities and cloud-based infrastructure allows us to deliver appliances with superior craftsmanship while fostering an ever-expanding ecosystem of partnerships committed to enhancing life at home.” 

Earlier this year, GE Appliances introduced Flavorly AI powered by Google Cloud’s generative AI platform, Vertex AI

The feature is available through GE Appliances’ SmartHQ consumer app and offers consumers the ability to generate custom recipes based on the ingredients available in their kitchen. 

Consumers can select a recipe category and type of cuisine, input available ingredients and include any dietary preferences. They will receive tailored recipes with ingredients, instructions and photos.

Read more technology news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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