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Round Up At Schnucks Raises $230K For Salvation Army

Schnucks Salvation Army
Maj. Adam Moore of The Salvation Army and Bill Bradley, Schnucks chief marketing and communications officer.

Through its recent 15-day Round Up at the Register campaign, Schnucks Markets and its customers donated $230,000 to The Salvation Army’s annual Tree of Lights campaign.

Shoppers had the option to round up their purchases to the nearest dollar, with 100 percent of donations. They gave $212,281 and Schnucks added $17,719. 

“As they do each holiday season without fail, Schnucks customers once again showed their appreciation towards The Salvation Army through their generous round ups as well as their donations to the red kettles at the entrances of our stores,” said Chairman and CEO Todd Schnuck. 

“The work The Salvation Army does in our communities, not only during the holiday season but year round, truly aligns with our company’s mission to nourish people’s lives.” 

All money raised during campaign stay in the community in which they were donated.

“From here in the heart of St. Louis to communities throughout Missouri, Illinois, Indiana and Wisconsin, Schnucks customers are making a difference,” said Adam Moore of The Salvation Army. 

“Every dollar matters as we invest in our community, meeting needs and creating lasting change. We are grateful to Schnucks, their customers and to the entire community for supporting us during this vital campaign. Together we do the most good.” 

The campaign was in addition to donations made by customers at The Salvation Army’s red kettles Nov. 24-Dec. 23 at all Schnucks stores. 

About Schnucks 

Founded in St. Louis in 1939, Schnucks Markets is a third and fourth generation, family-owned grocery retailer, operating 115 stores in Missouri, Illinois, Indiana and Wisconsin.

According to Forbes’ 2023 rankings, Schnucks is the 189th largest privately-owned company in the U.S. and the 14th largest privately-owned grocer, with 12,000 employees.

Read more independent store news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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