Home » RELEX Acquires Optimity For Unified Supply Chain Planning
National Online Grocery Technology

RELEX Acquires Optimity For Unified Supply Chain Planning

RELEX logo

RELEX Solutions has acquired Optimity, a supply chain planning and optimization provider.

“Acquiring Optimity will seamlessly link downstream demand with upstream planning, so consumer goods companies can more accurately predict consumer demand, optimize production plans and schedules, adjust inventory levels and respond quickly to market changes or unexpected disruptions,” said Mikko Kärkkäinen, co-founder and group CEO, RELEX. 

“This acquisition also further accelerates our vision toward an adaptive, autonomous and synchronized supply chain, unifying demand and supply planning decisions in one platform to minimize all wasted cost and product.”

With global headquarters in Sweden and offices around the world, Optimity’s offerings include demand planning, production planning and scheduling, supply planning, distribution planning, inventory optimization and S&OP. 

The acquisition brings together a complementary offering between the two organizations, enabling RELEX to extend its capabilities, including synchronized daily production planning, optimization and scheduling in the food and beverage and manufacturing sector.

New or expanded capabilities within the RELEX unified retail and supply chain planning platform from Optimity include:

  • Production planning: Create optimized production plans from up-to-date forecasts to balance operational costs and flexibility while considering production restrictions, material constraints and business priorities.
  • Production scheduling: Generate and manage optimized production schedules built around constraints to reduce changeover time and bolster manufacturing efficiency.
  • Network balancing: Rectify imbalances in complex distribution networks to minimize risks, reduce costs and boost operational efficiency.
  • Distribution planning: Gain complete distribution network visibility to make smarter, proactive decisions aligned with business objectives and customer service goals.
  • Purchase planning: Balance supply-side complexity with end-to-end visibility to pinpoint the most efficient and profitable way to fulfill demand plans and customer obligations.

“Our depth in some of the most complex consumer goods industries like bakery, ready-made meals, protein production and industrial manufacturing complements the vast understanding of consumer demand that RELEX has, based on their impressive expertise managing more than $700 billion of demand in grocery alone,” said CEO Christer Liden of Optimity

“We are thrilled to join the RELEX team and further optimize the consumer goods value chain together.”

Read more technology news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

Featured Photos

Featured Photo IDDBA Annual Convention
George R. Brown Convention Center
Houston, TX