Kellanova has reduced the amount of plastic packaging for three of its snack brands – Cheez-It Snap’d, Cheez-It Puff’d and Club Crisps – compared to the same volume last year.
The packaging designs were optimized, lowering the total material weight for the items by 672,000 pounds and reducing 124,000 pounds of plastic and 548,000 pounds of corrugated cardboard used for shipping cases (annually).
The packaging design is in line with Kellanova Better Days Promise commitment to work toward packaging that is 100 percent reusable, recyclable or compostable by 2030.
In addition, as a signatory to the Ellen MacArthur Foundation New Plastics Economy Pledge, Kellanova has a goal to reduce virgin plastic by 5 percent.
Kellanova’s framework to ensure packaging is innovative and sustainable involves four approaches:
- Reduce packaging across the portfolio
- Remove certain plastic items and packaging materials
- Redesign packaging to be recyclable or compostable
- Increase recycling
“At just 12 percent of our total packaging footprint, Kellanova has one of the smallest plastic packaging footprints among peer companies,” said David Lestage, VP and chief research and development officer.
“Yet we remain committed to working with new and existing partners, customers and other innovators to identify packaging solutions.”
About Kellanova
Chicago-based Kellanova is a leader in global snacking, international cereal and noodles and North America frozen foods, with a legacy stretching back more than 100 years.
Kellanova’s brands include Pringles, Cheez-It, Pop-Tarts, Kellogg’s Rice Krispies Treats, RXBAR, Eggo, MorningStar Farms, Special K and Coco Pops, among others.
Read more packaging news from The Shelby Report.
