Albertsons Media Collective, the retail media arm for the Albertsons Cos., has begun a new partnership with Criteo to enhance its on-site sponsored ad offerings.
At the same time, Criteo plans to expand to newer ad formats such as commerce display and sponsored video.
Together, the partners will offer CPG brands access to premium inventory and campaign execution through flexible integrations with Criteo’s demand and supply-side offerings.
“We are confident that integrating Criteo into our operations will enhance our client services to better support brands and agencies through expanded service models and channels,” said Harvey Ma, VP at Albertsons Media Collective.
“This partnership demonstrates our commitment to empowering brand advertisers with greater flexibility and diverse ad formats as they look to craft full-funnel advertising strategies, and we are excited to see the growth opportunities that result from this partnership.”
With Commerce Max, Criteo’s self-service demand-side platform, Albertsons Media Collective can onboard first-party and in-store sales data and comprehensive shopper signals to help advertisers reach shoppers across its properties.
In addition, Criteo’s retailer monetization suite, Commerce Yield, will allow Albertsons to continue to monetize its online assets and tap into new incremental demand.
“Our partnership with Albertsons Media Collective brings massive opportunity to agencies and brands looking to capitalize on retail media’s immense growth within the grocery industry,” said Brian Gleason, chief revenue officer at Criteo.
“As we continue our work to unify the retail media ecosystem and provide streamlined offerings to CPG brands, we are excited to bring more value and transparency to Albertsons Media Collective and its partners, while also bolstering our network of retailer media providers.”
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