Albertsons Companies has introduced its newest Own Brand innovation: the Signature SELECT Mix + Match meal solution.
Designed to save customers time in the store and in the kitchen, this new line of frozen entrees, sides and veggies cook together in one standard oven at 375 degrees for about 35 minutes. Available at 1,900 Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw’s, this customizable meal solution feeds a family of four.
“At Albertsons Cos., we are committed to delivering great quality with unparalleled value and convenience,” said Jennifer Saenz, EVP and CMO at Albertsons Cos.
“Our new Signature SELECT Mix + Match line of frozen entrees, sides and veggies made from quality ingredients is the ultimate solution for busy families who need a simple, delicious dinner without time-consuming prep and clean up.”
The Mix + Match meal solution is the latest innovation from Albertsons to launch under Signature SELECT, the company’s largest Own Brand.
In 2023, Albertsons Cos. announced the consolidation and rebranding of its Signature family of brands under one master brand, Signature SELECT, which features a refreshed logo, packaging and new marketing campaign designed to build an emotional connection with customers.
Signature SELECT is part of the Own Brands portfolio, which includes household names such as O Organics, Open Nature, Lucerne, Primo Taglio, debi lilly design, waterfront BISTRO, Soleil and Value Corner. Shoppers can find Own Brands products exclusively at Albertsons Cos. stores.
About Albertsons Cos.
Boise, Idaho-based Albertsons Companies is a food and drug retailer, operating 2,271 retail food and drug stores with 1,726 pharmacies, 401 associated fuel centers, 22 distribution centers and 19 manufacturing facilities.
The company operates stores across 34 states and the District of Columbia with 24 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci’s Food Lovers Market.
In 2022, along with the Albertsons Companies Foundation, the company contributed more than $200 million in food and financial support, including more than $40 million through its Nourishing Neighbors Program.
Read more private label news from The Shelby Report.
