Gelson’s has selected Clear Demand’s AI application to gain new insights and improve automation as consumers become more price-sensitive and adjust their shopping habits.
Along with its supermarket assortment, Gelson’s pushes innovation, adding new curated food options, take-home meals, wine bars and convenience formats, including its recent announcement of its ReCharge by Gelson’s store.
Clear Demand’s AI solutions will enable optimized price and promotions that build customer loyalty, gain market share and improve competitiveness across assortments and formats.
“There is no doubt that our customers’ food buying habits and sensitivity toward price have changed,” said Ronald Johnson, chief information and supply chain officer at Gelson’s.
“Clear Demand was the unanimous choice to deliver the pricing and promotions necessary for our growth and transformation.”
U.S. consumers have seen grocery prices rise 25 percent since January 2020, outstripping wage growth, and reports show that consumers are pushing back even as inflation returns to moderate levels.
Additionally, supermarkets are expanding their products, offering hybrid and ready-to-go meals. However, these retailers still face increased costs, and they must show their value in their pricing and promotions to ward off competition.
“Manual tools and spreadsheets can’t keep up. Retailers need the deep analysis and automation found within AI and machine learning solutions to remain competitive and relevant,” said James A. Sills, president and CEO of Clear Demand.
“Gelson’s is an innovator, delivering an impeccable shopping experience with localized assortments for their neighborhoods. We’re thrilled to work with this leading retailer on their price and promotion goals and deliver increased value for their customers.”
Clear Demand’s AI Pricing and Promotion Management and Optimization products will manage the retail pricing strategies across Gelson’s 28 supermarket locations.
Innovations specific to Clear Demand’s platform will increase merchant and buyer productivity, accelerate strategy development, align prices with shopper demand, automate compliance and reduce price management and staffing workload.
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