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AWG Brands Serves Up New Yogurt Program

AWG Brands

AWG Brands, the private brands of Kansas City, Kansas-based Associated Wholesale Grocers (AWG), has introduced a new yogurt program to help member retailers compete in the category. 

The evolving AWG Brands yogurt program features products comparable with national brand equivalent flavor profiles, along with items that align with national trends. 

Discussions with strategic supplier partners and analytics provided by AWG’s Partner Gateway facilitated product development and verification.

“APG analytics inform us that AWG member retailers continue to outpace their competition in  yogurt sales,” said Tye Anthony, chief merchandising and marketing officer. 

“The entire team has done a fantastic job of creating even more ways to support the success of member retailers in the dairy department.” 

Member retailers and consumers can experience a comparable flavor and quality in AWG’s Best Choice 6-ounce single-serve assortment, the size that accounts for 97.8 percent of yogurt sales. 

Best Choice offers 13 flavors, including light and original options. The team also added additional flavors to the multi-serve products. Eight 32-ounce Best Choice options are available in original and Greek profiles. 

Two new Greek items were added to the Best Choice Superior Selections brand, marking the everyday value brand’s entry into the yogurt category.  

Another focus area for AWG Brands is in the kids yogurt assortment. Squeezable yogurt tubes  have grown 13.5 percent in the past two years and the new items provide an entry point for kids products into the category. Two multi-flavor yogurt tube boxes are available. 

“We know consumers are expanding how and when they consume yogurt,” said Brady Manning, AWG’s category director. 

“The new assortment will address the consumer evolution to convenience and indulgence while continuing to provide AWG retailers the ability to remain relevant to these consumer needs.”

All products also feature redesigned labels.

Read more dairy news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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