Allegiance Retail Services opened a Foodtown banner store Jan. 12 at 54 Noll Street in the Bushwick section of Brooklyn, New York.
Owned by co-op member Shady Widdi, the 15,000-square-foot supermarket is positioned as a key player in the community’s ongoing renaissance.
Joseph Fantozzi, COO and president of Allegiance Retail Services and Foodtown, said developers approached the company to contribute to the area’s revitalization. Fantozzi enlisted Widdi to build, own and operate the store.
According to the company, Widdi designed Foodtown of Noll Street to be a “supermarket of the future” and prioritize the customer shopping experience. The store is characterized by elaborate ceilings, produce aisles adorned with lit trees and decorative tile walls.
Widdi expressed his aspiration to go beyond conventional standards and be a trendsetter, emphasizing that the supermarket represents the realization of his dream for tomorrow’s grocery shopper.
“In all the stores I have built, I have always wanted to go beyond what everyone else does,” Widdi said. “Foodtown of Noll Street is the actualization of a dream for me.”
The new store boasts a large selection of high-quality fresh produce, premium meats featuring Rancher’s Legend Beef, natural and organic product lines, daily fresh seafood and baked goods, beers and other novelty beverages.
Upon entering the store, customers are greeted with a fresh flower display, flanked by fresh produce islands to the center and right, with a fresh juice bar, sushi station and deli counter ahead. Shoppers have more options, such as a large charcuterie counter, fresh seafood and beef counters, an extensive beer aisle and a section for shoppers to dispense their own nuts, grains, candies and ground coffee.
Foodtowns are locally-owned and family-operated. The Widdis own three Foodtown supermarkets, and Frank Widdi, patriarch of the Widdi family, remarked that “his family has been blessed and looks forward to future growth.”
About Allegiance Retail Services
Allegiance Retail Services supports independent supermarkets for retail success by providing them with marketing, advertising, technological and merchandising support, as well as a full line of private label products, including Foodtown, Green Way and Rancher’s Legend.
The company’s independent supermarkets include Foodtown, Freshtown, D’Agostino, Gristedes, Morton Williams, Pathmark, LaBella Marketplace, Brooklyn Harvest, Market Fresh, Big Deal Food Market, Green Way Markets, Brigidos Fresh Market, Olive Tree Marketplace, Bloomingdale Supermarket by Foodtown and Shop n Bag.
Read more independent store news from The Shelby Report.
