Cheerios is bringing back its heart-shaped Cheerios in honor of American Heart Month with new packaging, featuring names of those who may inspire customers to make heart healthy choices.
In addition to special-edition boxes with names like “Mom,” “Friend,” “Grandparents” and “Family” in English and Spanish available throughout February, consumers can also order personalized yellow boxes online featuring any name (within 18 characters) at Cheerios.com, beginning on Jan. 29.
“From being there to cheer on your kids’ activities to laughs across the breakfast table – these are the moments with loved ones that remind us why it’s worth saying, ‘Yes’ to taking care of our heart health,” said Kathy Dixon, senior brand experience manager for Cheerios.
“This year, the special-edition Cheerios name boxes and Happy Heart Shapes are a simple reminder for people to take care of their heart so they can be there for all of life’s special moments.”
The special-edition boxes will be available in five flavors: original yellow-box Cheerios, Honey Nut Cheerios, Chocolate, Strawberry Banana and Apple Cinnamon.
About General Mills
Headquartered in Minneapolis, Minnesota, General Mills is guided by its “Accelerate” strategy to drive shareholder value by building its brands. Its portfolio of brands includes Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry and Yoki.
Read more packaging news from The Shelby Report.
