Save A Lot has partnered with Swiftly, a provider of technology tools and solutions, to expand its digital footprint while enhancing customer, supplier and retail media engagement.
For smaller, independent owners, such as those of Save A Lot, retail media has been a challenging landscape, dominated by national chains with access to established networks.
The partnership with Swiftly provides Save A Lot’s retailers access to the advertising market, increases engagement with their customer base and amplifies visibility for CPG companies and other supplier partners.
“Our solutions are tailor-made for retail independents like Save A Lot, and we’re confident in our ability to support the company’s digital journey from start to finish,” said Henry Kim, CEO of Swiftly.
“Our speed-to-market and unique reporting capabilities will empower Save A Lot’s independent owners. They can now leverage the scale of the Save A Lot corporate chain with a best-in-class digital platform that drives revenue within Swiftly’s extensive retail media network. We look forward to a promising partnership ahead.”
Founded in 1977, Save A Lot is the largest independently-owned and -operated discount grocery store chain in the U.S., with about 800 stores in 32 states. CEO Fred Boehler said Swiftly will play a critical part in the company’s journey into the digital age.
“Our customers are looking for ways to stretch their dollars as economic challenges make it increasingly difficult to make ends meet,” he said.
“Digital solutions, with a focus on personalization and savings, will not only meet our customers’ needs, but also sharpen Save A Lot’s competitive edge. We are excited to embark on our first venture into retail technology with Swiftly and are excited to deepen customer relationships and harness the advantages of a leading retail media network.”
Swiftly’s retail media network offers Save A Lot expanded access to advertisers and a nationwide reach. The company plans to reinvest retail media revenue into enhancing digital services for its customers. This strategy aims to boost store visits, increase basket sizes and elevate sales for its independent retail partners.
“In today’s competitive landscape, delivering value extends beyond pricing. It’s about seamlessly connecting with customers at every touchpoint,” said Trey Johnson, chief merchandising, marketing and sales officer at Save A Lot.
“By partnering with Swiftly we can equip our supplier partners with advanced tools for personalized communication and targeted promotions, thereby reinforcing relationships with our value-focused shoppers. This win-win unlocks enhanced marketing ROI for suppliers while ensuring our customers feel valued and informed every step of the way.”
Read more independent store news from The Shelby Report.