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SpartanNash Introduces ‘Finest Reserve’ Private Label Brand

SpartanNash Finest Reserve

SpartanNash has introduced its new private label brand, Finest Reserve by Our Family.

The Finest Reserve line uses fresh and authentic ingredients to create gourmet flavors. The new private label is an extension of Our Family, SpartanNash’s flagship brand, that has captured the attention of the company’s customer base.

The collection is a curated offering of artisan-crafted frozen pizzas, upscale pastas, sauces, dressings and marinades, premium spices, salts and seasoning blends, chocolate and wine with plans for more products to be added in the future.

“Research tells us that nearly half of today’s shoppers view value and affordability as the most important factors when deciding what groceries to purchase,” said Jason Cunningham, VP of OwnBrands.

“We’re doubling down on our investment in our popular OwnBrands offerings to help shoppers maximize their budgets while still enjoying their favorite indulgences.”

Finest Reserve is defined by three core values collectively informing its products and purpose:

  • Authentic: As a responsible steward, Finest Reserve will only offer products, recipes and ingredients that are original, verified in origin and utilize the best practices in quality control.
  • Culinary: The brand hopes to provide recipes and flavors that highlight culinary creativity and passion. This results in a contemporary twist on traditional offerings to invite conversations about the joy of food.
  • Cordial: Finest Reserve promotes inclusivity, presenting high-end offerings at an accessible price point.

To continue providing shoppers with an extensive suite of value-based options, SpartanNash OwnBrands products, including Finest Reserve, will be available at company retail locations and at its independent grocer customer stores across the country.

“Since 1904, shoppers have loved the Our Family brand because of its exceptional flavors, diverse variety and competitive prices,” said Randy Jaeger of Marketplace Foods, independent grocery store owner and Finest Reserve retailer.

“We’re excited to bring Finest Reserve to our shelves to build on this momentum and provide our shoppers with an even more refined and indulgent experience.”

About SpartanNash

SpartanNash is a food solutions company, operating two complementary business segments – food wholesale and grocery retail. Its global supply chain network serves wholesale customers that include independent and chain grocers, national retail brands, e-commerce platforms and U.S. military commissaries and exchanges. 

On the retail side, SpartanNash operates 144 grocery stores, primarily under the banners of Family Fare, Martin’s Super Markets and D&W Fresh Market, in addition to dozens of pharmacies and fuel centers.

Read more private label news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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Donald E. Stephens Convention Center
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