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Flagship Foods Rebrands To Insignia International

Insignia International

Flagship Food Group, the parent company of 505 Southwestern, has rebranded to Insignia International. The move was announced at the Natural Products Expo West March 15 in Anaheim, California.

“‘Insignia’ is the Spanish word for Flagship, and this natural and elegant evolution of the name makes it clear that we are committed to premium Hispanic and Southwestern products and flavors, and that today we embark on an exciting, dynamic new future,” said Adam Butler, CEO of Insignia International.

“The new Insignia logo and concept for the company serves to usher in a strong future of growth with the recent acquisition of several exciting Hispanic food brands – many of which are amongst the fastest growing and in demand in the industry.”

Flagship Food Group has been at the forefront of the Hispanic food movement for the last two decades – launching nearly 50 new items over the past two years alone to satisfy the evolving flavor preferences of consumers. More recently, Flagship has acquired familiar food brands including La Tortilla Factory, Young Guns and Mama Lupe’s.

“Our mission is to forge a new frontier of flavor in Hispanic and Southwestern foods,” Butler said.

“This is not a new development. Our brands including 505 Southwestern, La Tortilla Factory and Yucatan Guacamole are all leaders in their Southwestern categories, and we felt it was time that our corporate name matched our commitment to this fast-growing industry sub-sector.”

This change comes on the heels of Butler being named the new CEO of the company, as well as the acquisition of a variety of new Hispanic food brands. With this name change, several new executives are joining the company, including Jason Parasco as chief sales officer, Scott Frick as COO, Vikramjeet Singh as chief growth officer and Mayank Singh as head of research and development for Insignia International.

“Not only have we more than doubled the size of our business over the past few years, we have leaned heavily into the Hispanic and Southwestern categories,” said Rob Holland, chairman of the company.

“We acquired 505 Southwestern in 2008 and have grown that brand from a regional gem to the largest jarred green chile brand in the U.S. Our passion for modernizing the flavors of Southwestern and Hispanic foods has been core to our mission for years, if not decades. With this change, our corporate identity and new logo now reflect this.”

Butler added, “We truly believe that we are one of the most unique, scaled, multi-category Hispanic food companies in the country today, and with that momentum we are building a world-class management team to lead us into the future. Insignia is not just another Hispanic foods business; we are the leader in modern, flavorful foods that today’s consumers demand and deserve.”

About Insignia International

Insignia International is forging the new frontier of flavor in Hispanic and Southwestern food, and has leadership positions in Hatch Valley green chile, salsas, fresh dips, tortillas, tortilla chips and frozen Mexican handhelds.

Its brands include 505 Southwestern, Yucatan Guacamole, La Tortilla Factory, Hatch Kitchen, TJ Farms, Lilly B’s and Young Guns. Insignia International is also a partner of retailers and food companies, providing private label, brokerage and freight and warehousing solutions.

The company is headquartered near Denver, Colorado, with operations and offices in Idaho, California, Minnesota, Kansas, New Mexico and Mexico.

Read mor on multicultural foods from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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