The Hormel Natural Choice Brand has introduced an updated redesign of its packaging, providing a refreshed logo and a reduction of packaging materials used.
The lighter packaging will reduce its usage of packaging materials by an estimated 337,000 pounds per year over prior packaging. This update is part of ongoing efforts by the brand’s parent company, Hormel Foods, in focusing on reducing packaging materials, as outlined in the company’s 20 By 30 Challenge goals.
“This redesign brings a fresh, new look to packaged lunch meat and delivers a craveable option that never compromises on flavor,” said Jeff Wallace, associate brand manager of the Hormel Natural Choice brand.
“Additionally, consumers can indulge in their meal knowing that we are taking action by changing our packaging to save on overall packaging materials used. We are proud to continue to deliver products with no preservatives, no nitrates or nitrites added.”
Meat from the brand has been packed, sealed and high-pressure processed to lock in natural flavor with no preservatives. High-pressure processing uses only cold water and high pressure to safely preserve food.
About Hormel Foods
Austin, Minnesota-based Hormel Foods Corp. is a global branded food company with more than $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters, Skippy, SPAM, Hormel Natural Choice, Applegate, Justin’s, Wholly, Hormel Black Label, Columbus, Jennie-O and more than 30 other brands.
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