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Midwest Wholesaler/Distributor News

AWG, EmpowerFresh Partner To Help Member Retailers

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EmpowerFresh, a provider of innovative solutions for the retail industry, is partnering with Associated Wholesale Grocers (AWG), the nation’s largest cooperative food wholesaler serving independently-owned supermarkets.

Through the new partnership, EmpowerFresh helps AWG members manage inventory, forecast and replenish orders using advanced AI-driven order and ad writing tools integrated into key internal data systems for more productive and increased gross profit operations, while reducing food waste and providing fresher produce to their customers. 

“We are laser focused on specific deliverables that will provide actionable data to independent retail grocers,” said Anthony Totta, chief visionary officer at EmpowerFresh.

“The actionable data our software delivers empowers the user to gain insight that would otherwise be overlooked. With these outstanding results, the subscriber should realize at least an 8 to 1 ROI. Our comprehensive solutions are designed to enhance profitability through margin optimization, shrink reduction, alleviation of out-of-stocks and streamlining labor hours.” 

Tye Anthony, AWG chief merchandising and marketing officer, said, “We’re excited to partner with EmpowerFresh and the benefits they will bring to our member retailers. With EmpowerFresh, our members will gain access to state-of-the-art technology solutions designed to optimize every facet of the produce department, ensuring efficiency and competitiveness in the markets they serve.”

EmpowerFresh will be showcasing its mobile web-based application March 25-26 at AWG’s Annual Innovation Showcase

About AWG

Associated Wholesale Grocers is a cooperative food wholesaler to independently-owned supermarkets, serving 1,100 member companies and more than 3,500 locations throughout 32 states from nine wholesale divisions.

In addition, AWG also operates subsidiary companies that provide certain real estate and supermarket development services, health and beauty care, general merchandise, pharmaceutical products, specialty foods and natural and organic products.

Read more wholesaler and distributor news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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