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Price Chopper/Market 32, Upside Expand Partnership

Price Chopper Market 32 logo

Upside has entered into a long-term agreement and an enhanced tech integration with Schenectady, New York-based Price Chopper/Market 32. This comes after their initial collaboration resulted in 500,000 incremental transactions from 50,000 customers.

“Thanks to Upside, we’ve made significant progress in attracting new customers and encouraging our existing ones to consolidate their food shopping with us. Deepening our partnership stands to further accelerate that growth,” said Sean Weiss, VP of marketing at Price Chopper/Market 32.

Upside and Price Chopper/Market 32 are set to build on their success with the introduction of “Check-in,” a new receipt-less experience poised to bolster the impact of the chain’s AdvantEdge loyalty program by enhancing user reconciliation rates.

Additionally, Upside’s newly implemented direct data feed is expected to strengthen Price Chopper/Market 32’s loyalty program. Initial findings indicate that Upside has converted 25 percent of non-loyalty Upside users into AdvantEdge members who now make about one additional visit per month and spend more incrementally.

“In the face of heightened competition and consumer challenges stemming from inflation, Price Chopper/Market 32 sought concrete methods to strengthen its sales strategy. Our partnership with them has proven mutually beneficial, enhancing both the company’s bottom line and consumer satisfaction,” said Tyler Renaghan, VP of grocery at Upside.

“By introducing unique, profitable promotions, the collaboration has boosted Price Chopper/Market 32’s sales while helping value-conscious consumers navigate an uncertain economic climate.”

Furthermore, Upside conducted a survey of its users regarding the partnership. The findings revealed that these customers tended to spend more and expressed intentions to continue purchasing with the grocer due to its partnership with Upside.

More than 30 million people have access to Upside promotions through its platform and partner apps. This helps retailers partnered with Upside attract new customers when those customers are deciding where to shop. To date, it has delivered more than $1.5 billion in incremental profit to retailers.

Read more technology news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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