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AWG, Instacart Expand Partnership For E-Commerce, Smart Carts


Instacart and Associated Wholesale Grocers (AWG) have expanded their partnership to offer e-commerce and same-day delivery solutions, including Caper Carts, Instacart’s AI-powered smart carts, to member retailers.

With more than 800 AWG member retailer locations using Instacart, this extended collaboration simplifies access for an additional 2,300 member retailer locations to join Instacart’s technology suite.

Instacart Caper Carts

“We’ve witnessed the tremendous value Instacart brings to many of our local independent grocers, making innovation, growth and deeper customer engagement possible. That’s why we’re partnering to streamline access to the technology and service our retail partners need to grow via a proven e-commerce offering,” said Shelly Moore, chief information officer of AWG.

“By partnering with Instacart, we’re making it even easier for our member retailers to bring the convenience of e-commerce to life and ultimately drive business growth.”

Instacart and AWG are working together to help retailers set up an online shopping and delivery service to meet their customers’ needs. Once the grocer is live on the Instacart App, customers can visit the Instacart website or download the mobile app, enter their city, select their store and start adding items to their Instacart grocery cart. An Instacart shopper will pick and deliver the order within the customer’s chosen time frame.

In addition to offering same-day delivery, Instacart also equips retailers with in-store technology solutions like Caper Carts, which use computer vision and AI to automatically identify items as they are placed in the cart.

AWG members will deploy these smart carts to transform the traditional checkout experience, allowing customers to bag items as they shop and make payments from anywhere in the store. Customers will also be able to link their loyalty account to the carts, gaining access to personalized promotions and savings as they shop.

“Our joint effort with AWG is more than a partnership; it’s a dedicated effort to empower independently owned grocers to navigate the digital landscape,” said Nick Nickitas, general manager of local independent grocery at Instacart and founder of Rosie.

“Through this collaboration, AWG’s retailers now have access to convenient, cost-effective solutions that allow them to easily bring their stores to their customers’ doors. We’re excited about what we can achieve together.”

Read more technology news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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