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Vallarta Supermarkets Uses RELEX To Optimize Store Assortments

Vallarta Supermarkets logo

Vallarta Supermarkets has selected RELEX Solutions, provider of unified supply chain and retail planning solutions, to support its growth and improve efficiency.

Vallarta Supermarkets will use space and assortment planning capabilities from RELEX to better utilize space, increase product availability, and ultimately, to support their customer-first founding principle. RELEX partner Logic will provide guidance and implementation services for this deployment.

For more than 35 years, Vallarta Supermarkets’ mission is to serve the community with respect and pride, providing authentic, traditional fresh products for the whole family.

“We are confident that RELEX will help us to achieve our goals by enhancing our assortment planning and space utilization,” said John Sellers, SVP of merchandising for Vallarta Supermarkets.

“RELEX’s focus on delivering measurable value aligns with our principle of providing the best for our customers, ensuring we continue to celebrate and serve our communities effectively.”

Vallarta Supermarkets faces the challenge of managing 30,000 SKUs across its 55 stores, considering localization needs and unique shopper preferences. The company’s objective is to refine its assortment strategy, optimizing store layout for more effective space use and ensuring a wider availability of products. Overall, the goal with these improvements will be to support this grocer’s growth, enhancing efficiency, driving better profitability and ensuring customer satisfaction.

Using RELEX, Vallarta Supermarkets will have data-driven insights to better understand the performance of individual categories and assign the right amount of space to each category and each product in each store. Enhancing store layouts and category/product flows of stores or departments, and optimally placing best-selling items, will maximize sales and ensure customer satisfaction. Shopper-focused, store-specific assortments and planograms will also lead to optimized inventory and space utilization, improved margins and reduced supply chain costs.

“We are thrilled to work with Vallarta Supermarkets for their long-term success and growth plans,” said Keith Adams, SVP of North America at RELEX.

“This collaboration is built on a shared dedication to delivering measurable, swift results, leveraging our extensive experience in the grocery sector to meet Vallarta’s unique needs.”

Read more technology news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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