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New Seasons Market Introduces Earth Month Donation Campaign

New Seasons Market

In observance of Earth Month, New Seasons Market is launching the “Building Better Soil for a Healthier Future” donation campaign.

During April, more than 25 brands found at New Seasons Market’s 21 stores will donate 1 percent of sales to benefit Zero Foodprint, a nonprofit dedicated to assisting farmers and ranchers implement regenerative agricultural practices. In collaboration, New Seasons Market will also contribute 1 percent of its Partner Brand private label product sales.

“As a steward of sustainability, we are acutely aware that our decisions today shape the world we pass on to future generations. ‘Building Better Soil for a Healthier Future’ is more than a campaign; it is a manifestation of New Seasons Market’s core belief that every small action contributes to a larger, positive impact on the environment,” said New Seasons Market CEO Nancy Lebold.

“Together, with our valued partners, we are proud to support Zero Foodprint’s regenerative agriculture initiatives, making a tangible difference in the fight against climate change while also elevating the quality and sustainability of the food we bring to our customers’ tables.”

New Seasons Market

The Earth Month program highlights a direct approach to funding transformative farming and ranching practices, one that focuses on rebuilding the health of the soil, rejuvenating ecosystems and recreating a more balanced agricultural landscape.

“Zero Foodprint is excited to partner with New Seasons Market and the dozens of brands that are going above and beyond by actively teaming up with farms and ranches to advance regenerative agriculture,” said Anthony Myint, executive director of Zero Foodprint.

“Hopefully, this marks a turning point in the good food movement, where consumers and businesses begin collaborating to implement the next practice on the next acre. We’re proud to be working with New Seasons Market on creating an optimistic new normal in which we can all do our part to restore the climate while growing better food.” 

New Seasons Market’s Partner Brand is a private label with a purpose, showcasing the makers of each product on the front label. Moreover, a portion of sales from Partner Brand go back into the community throughout the year, not just in honor of Earth Month.

“We recognize the immense impact that agriculture has on our planet and its unique role as a solution to climate change and the other environmental issues we are facing. This Earth Month, we are not just celebrating our planet; we’re actively investing in its future,” said Athena Petty, New Seasons Market’s senior manager of sustainability.

“By supporting Zero Foodprint, we aim to fund the farmers and ranchers who are working to transform the very ground beneath our feet through healthy soil practices. This initiative is more than a campaign; it’s a commitment to building resilience in our food system, for both the health of our communities and our planet.”

New Seasons Market invites customers to join in this cause by shopping for their favorite products from these select brands throughout April. For more information about the Earth Month program, visit newseasonsmarket.com/supporting-regenerative-agriculture.

About New Seasons Market 

Founded in 2000 by three families and 50 friends in Portland, Oregon, New Seasons Market is a team of about 2,700 employees across 21 stores in Oregon and Washington, serving a mix of locally sourced and organic items, classic grocery favorites and chef-made grab-and-go meal solutions.

Read more corporate chain store news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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