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Midwest Online Grocery Technology

Willy Street Co-op Deploys eGrowcery To Improve Experience

Willy Street Co-op logo

Willy Street Co-op, a group of cooperative supermarkets in Wisconsin, has deployed digital ordering and fulfillment solutions from eGrowcery, a retail food industry e-commerce platform for grocers. Willy Street Co-op is offering online shopping of nearly its entire product range for customer pick up or delivery.

“Our primary stakeholders – the cooperative’s members and employees – wanted a digital solution that makes their lives easier. The eGrowcery solution delivers that and more by providing an engaging and intuitive ordering platform for our members that supports the unique needs of our cooperative markets,” said Ben Becker, project manager of Willy Street Co-op.


eGrowcery, which operates in the U.S. and abroad, is seeing an increasing number of retailers transition off of other e-commerce platforms to the company’s white-label platform.

“Grocery cooperatives like Willy Street can offer their members the same online shopping benefits as the biggest retailers while keeping expenses down. eGrowcery is committed to helping them drive digital capabilities that match the cooperative value proposition,” said CEO Patrick Hughes of eGrowcery.

“We are excited to help Willy Street and other coops compete online and in-store with the very largest retailers in our industry.”

About Willy Street Co-op

Willy Street Co-op started in 1974, when a group of people wanted to provide quality food for their families. The group began the co-op in order to find and sell fresh, local, organic and natural foods. Over the years, the co-op has grown to serve many owners from many locations and has expanded to offer more products by opening a production kitchen with three stores: Willy East and Willy North are in Madison, and Willy West is in Middleton.

About eGrowcery

eGrowcery is the market-leading, white-label, SaaS-based e-commerce solution designed to service grocery retailers. The eGrowcery platform is an end-to-end, omnichannel solution that integrates with back-office/point of sale systems while enabling retailers to personalize their shopper experience. Serving companies in the U.S. and abroad, eGrowcery empowers retailers with the ability to personalize their shopping experience while providing the most efficient in-store fulfillment solution in the industry.

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About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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