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Alliance Retail Group, Swiftly Unveil Retail Media Network

Alliance Retail Group

Alliance Retail Group has launched its Retail Media Network in conjunction with Swiftly, offering more than 1,400 independent retailers a way to connect more personally with their 22 million unique consumers through digital and in-store campaigns.

“What sets our Retail Media Network apart is that our retailers will receive 100 percent of the dollars we collect on their behalf for running the promotions. It is also at no cost to our retailers. We feel that is business critical in today’s competitive grocery landscape,” said CEO Jena Sowers of the nonprofit Alliance Retail Group. 

“Our technology company, iPro Systems, sets our retailers up perfectly to leverage our scale, size and data-rich environment to maximize this opportunity.” 

Sean Turner, chief innovation officer and co-founder of Swiftly, said the company was “thrilled to expand our partnership with ARG.” 

“Independent retailers are under increasing pressure to deliver high quality digital connections and personalized experiences to their customers in today’s competitive retail market,” he said. 

Through the Retail Media Network, brands and retailers can implement national omnichannel promotional campaigns quickly and cohesively, as well as collect the sales data to create more effective and targeted promotions in the future. 

“We have already connected and supported our retail stores with a common technology platform. This foundation is what allows us to be the hub of the retailer’s point of sale, supporting the aggregation and reporting of data like a large grocery chain,” said Mike Bokarae, president of iPro Systems, ARG’s technology arm. “We are leveraging our consumers and our collective $16.5 billion in retail sales” 

“Our data-rich environment will allow our vendor partners to target consumers on a hyper-local basis to maximize their return. This is an important step in our mission to use technology to make independent grocers a virtual chain in all facets of the business and deliver value that our retailers could not capture on their own. We strive to create an insulating advantage for our retailers with the use of our proprietary technology.”

Turner added, “This scale enables regional grocers to compete with retail giants like Walmart and Amazon for margin-rich retail media revenues. This collaboration reflects our shared dedication to supporting independent retailers and equipping them with the resources needed to compete and win in today’s dynamic retail landscape.”

About ARG

Hendersonville, Tennessee-based Alliance Retail Group is the largest self-negotiating grocery ad group in the U.S. Founded in 2004, Alliance Retail Group is a nonprofit organization that acts as a virtual chain to leverage its size, scale and data rich environment to help independent retailers thrive in a competitive grocery environment and passes 100 percent of vendor trade funds to members with a fee-based business model.

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About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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