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SpartanNash Acquires Wisconsin-Based Metcalfe’s Market

SpartanNash has acquired the three-store Wisconsin grocer, continuing employment for all Metcalfe’s Market employees.

Last updated on April 16th, 2024 at 02:44 pm

SpartanNash has acquired Metcalfe’s Market, a three-store grocery chain in Wisconsin, expanding its footprint in the state to seven stores.

Upon close of the sale, the Madison and Wauwatosa locations will be continuing employment for all employees. The Metcalfe’s Market storefront, branding and core shopper experience will remain in place.

Founded in 1917 by Henry and Teresa Hess, Metcalfe’s Market specializes in premium quality foods, sustainability practices and an extensive focus on local products featuring Metcalfe’s Food Miles program.

Former owners Tim and Kevin Metcalfe – the great-grandsons of Metcalfe’s Market founders – will join the SpartanNash team.

“Metcalfe’s Market has been a successful family-owned and operated business for four generations, and we are honored that the Metcalfe family is entrusting SpartanNash to build upon their legacy and bring new offerings to its team members and grocery shoppers,” said CEO Tony Sarsam.

“As a people first company, we welcome Tim, Kevin and the entire Metcalfe’s Market team into the SpartanNash family, and we look forward to earning the loyalty of our newest store guests. As a food solutions company, we provide the ingredients for family meals and traditions – just like Metcalfe’s Market has for more than 100 years.”

Shoppers can expect the same products at Metcalfe’s Market, in addition to a large assortment of SpartanNash private label offerings, including the Our Family portfolio of products. The company will also offer its enhanced loyalty and rewards program featuring digital coupons and weekly grocery savings.

“We are incredibly grateful for the support of our communities for more than a century, and we are confident that with SpartanNash guests at Metcalfe’s Market will continue to enjoy the same high level of service, quality and variety of products they have come to expect here at Metcalfe’s,” said Tim Metcalfe, co-owner of Metcalfe’s Market.

“We are thrilled to join the SpartanNash family, and we can’t wait to contribute to their people first culture. SpartanNash has the same commitment to quality and community that Metcalfe’s has been known for over the past four generations.”

As part of the acquisition, full-time Metcalfe’s Market employees will continue to receive a benefits package featuring a variety of medical, vision and dental plans, as well as additional investments in paid time off, wellness perks and tuition reimbursement.

Terms of the deal were not disclosed. The transaction is expected to be completed this spring, subject to customary closing conditions.

About SpartanNash

Grand Rapids, Michigan-based SpartanNash operates two business segments – food wholesale and grocery retail. Its global supply chain network serves wholesale customers that include independent and chain grocers, national retail brands, e-commerce platforms and U.S. military commissaries and exchanges. 

The company distributes products for every aisle in the grocery store, as well as its private label OwnBrands, which include the Our Family portfolio of products. 

On the retail side, SpartanNash operates 144 grocery stores, primarily under the banners of Family Fare, Martin’s Super Markets and D&W Fresh Market, in addition to dozens of pharmacies and fuel centers.

Read more independent store news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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