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Bakery News Midwest

Fresh Thyme Searches For Best ‘Better-For-You’ Birthday Cake

Fresh Thyme baking birthday cake

Fresh Thyme Market is giving local bakeries the chance to win $10,000 in celebration of its 10th birthday. The grocer, a specialty natural foods and grocery retailer with 70 stores in 10 states throughout the Midwest, is inviting bakeries to submit fresh, better-for-you cake recipes for a chance to be named the brand’s official 10th birthday cake.

The contest also includes a cash prize of $5,000 for their business, an additional $5,000 donation toward a Fresh Thyme Market local Feeding America food bank and mentorship from an expert panel.

“We are excited to celebrate our 10th birthday with this contest that not only honors our commitment to fresh, wholesome ingredients but showcases the talented bakeries in our communities,” said Liz Zolcak, president at Fresh Thyme Market.

“At Fresh Thyme, we’re dedicated to helping provide consumers with healthier solutions for real living, including during those moments of celebration. Better-for-you can look different to different people, and we’re proud to be a go-to resource for both everyday shoppers and bakers looking for these types of products.”

Local bakeries with a Fresh Thyme Market in their state are invited to submit the following at freshthyme.com through April 26:

  • Their winning better-for-you birthday cake recipe using one produce item, one alternative flour and three other Fresh Thyme Market-branded ingredients; and
  • A video answering the question, “How do you shop at Fresh Thyme Market?”

Three finalists will have their cakes sampled during in-store events on May 18 at all Fresh Thyme Market locations. Shoppers will have the opportunity to taste and vote for their favorite cake to be named the winner. Fresh Thyme Market also is raffling off 10 Fresh Thyme Market gift cards valued at $100 each to shoppers who participate.

Read more bakery news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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