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Flowers Foods Introduces 11 New Bakery Products

Flowers Foods

Flowers Foods Inc. has introduced 11 new bread and snacking products from its Nature’s Own, Dave’s Killer Bread, Wonder, Canyon Bakehouse, Tastykake and Mrs. Freshley’s brands.

The varied innovations include protein bars, smaller-sized loaves, breakfast items, flatbreads and a new keto bun, among others, reflecting the company’s ongoing commitment to developing new and differentiated products across its portfolio. 

“The breadth and scope of our newest launches are a testament to our continued focus on  innovation and the growth of our leading brands,” said Mark Courtney, chief brand officer at  Flowers Foods.

“Our new products have been developed to meet the latest market trends and  preferences, offering consumers more choice while driving additional value for our customers and our business.” 

Products recently added to the Flowers portfolio include:  

Nature’s Own 

All new products from Nature’s Own maintain the brand’s promise of no artificial flavors, colors or preservatives and no high fructose corn syrup.  

  • Keto Soft White Buns – Building on the success of the Keto Net One loaf, Nature’s Own Life Keto Soft White Buns contain one net carb per serving without sacrificing flavor and texture. 
  • Perfectly Crafted Flatbreads – Available in white and garlic flavors, Nature’s Own Perfectly Crafted Flatbreads offer a versatile base for pizzas, sandwiches or wraps. These flatbreads are also Non-GMO Project Verified. 
  • Small Loaves – Ideal for smaller households, Nature’s Own has developed a new, smaller loaf (12-ounce) that offers the same taste and texture and a full-size slice, but with fewer slices for less waste. The small loaves are available in Ancient Grain and Homestyle White. 

Dave’s Killer Bread  

  • Amped-Up Protein Bars – Following the launch of its Organic Snack Bars last year, Dave’s Killer Bread has introduced its plant-based Amped-Up Protein Bars. With 10 grams of protein per bar, DKB protein bars are available in three flavors: Peanut Butter Chocolate Chunk, Double Chocolate Coconut and Blueberry Almond Butter.
  • Organic Rock ‘N’ Rolls – DKB introduced its first nationally available dinner roll in March. Organic Rock ‘N’ Rolls are made with the brand’s signature 21 Whole Grains & Seeds blend and have 12 grams of whole grains per serving. 

Wonder 

  • Bagels – Available in Classic, Everything and Blueberry, new Wonder Bagels have the perfect texture with a light and airy bite. 
  • English Muffins – Wonder’s Classic, Sourdough and Wheat English Muffins use high quality ingredients and a traditional baking process to achieve a perfectly soft addition to breakfast, lunch or snack. 

Canyon Bakehouse  

  • Cinnamon Raisin Bread – Gluten-free shoppers have a new breakfast option, Canyon Bakehouse Cinnamon Raisin Bread, a new loaf flavor available through the brand’s online store. Blended with raisins and cinnamon, the loaf is free of gluten, dairy, nuts and soy. 

Tastykake

  • Apple Cinnamon Honeybuns – This 4-ounce glazed bun is a twist on the traditional honey bun with cinnamon swirls and apple.
  • Boxed Iced Honeybun Multipack – Individually wrapped and packaged six per box, these 2-ounce buns offer a smaller serving size than the convenience option. 

Mrs. Freshley’s 

  • Deluxe Hershey’s Mini Muffins – These bite-sized muffins are available in two flavors: double chocolate and s’mores. The Double Chocolate Mini Muffins are made with Hershey’s cocoa and mini chocolate chips while the S’mores Mini Muffins combine graham-flavored muffins with Hershey’s chocolate chips and marshmallow bits. 

About Flowers Foods 

Headquartered in Thomasville, Georgia, Flowers Foods is one of the largest producers of packaged bakery foods in the U.S. with 2023 sales of $5.1 billion. Flowers operates bakeries across the country that produce a wide range of bakery products, such as Nature’s Own, Dave’s Killer Bread, Wonder, Canyon Bakehouse and Tastykake

Read more bakery news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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